The External Affairs committee is in charge of two service lines – marketing and government liaising. The marketing service line covers all the external communications of the industry, including road shows, media campaigns, messages from BPAP, as well as the upkeep and maintenance of the BPAP website. Meanwhile, the government liaison service line manages interactions with all government entities including articulating key policy positions for the sector, drawing input from others in BPAP, and presenting the industry's concerns to national government policy-making bodies.